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As the IoT market evolves, a number of key themes will drive IoT users' interest from more traditional security aspects to data usage and monetization and emerging concepts such as edge computing.

Key IoT coverage from IDC includes:

IoT European Market Trends and Drivers

IoT Key Topics

The Future of IoT

The IoT Blockchain Picture

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More Hot Topics

Worldwide IoT Spending Guide

Identify the hottest IoT Use Cases to create a winning strategy


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New IoT Research

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"IoT technology represents a substantial opportunity for many technology providers ⁠— IDC believes that by 2025, IoT would have become the next IT. However, real integration with back-end systems, scalability, and data management and monetization are some of the challenges faced by organizations deploying IoT today across the region."

- Marta Muñoz

Senior Research Director, IDC's European Internet of Things Practice co-lead.

Meet the Team

Marta Muñoz

Practice Lead

Andrea Siviero

Practice Lead

Eric Owen

Vice President, Telecommunications, IDC EMEA

Nathan Budd

Senior Consulting Manager

Elena Semenovskaia

Research Director, Software, Commonwealth of Independent States

Gabriele Roberti

Research Manager, European Industry Solutions, Customer Insights & Analysis

John Gole

Research Director, Telecoms & Networking, CEMA

Ksenia Efimova

Senior Research Analyst, EMEA Telecoms and Networking

Milan Kalal

Program Manager, European Customer Insights & Analysis Group

Romain Fouchereau

Manager, Security Appliance Program, European Systems and Infrastructure Solutions

Phevos Skalidis

Research Manager

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