Retail is now all about "commerce everywhere."
Retailers are now offering their customers real-time (anytime) contextual experiences whether they are online or offline (everywhere). Increasing investments in innovation-related activities and the implementation of artificial intelligence (AI) and analytics supports customer experience (CX) delivery and at the same time encourage brands to rethink their business model strategies.
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IDC Global Retail Innovation Survey has come to its third edition and this year the survey was conducted with 600 retailers.
Over the past two years we have witnessed:
This has led IDC to predict the affirmation of Commerce Everywhere business models, designed to operate "commerce" beyond the "transaction" and "everywhere" beyond "customer-facing.
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