UK · Ireland




Tuesday, June 19, 2018 @ 34 Mayfair

This event already happened. We Apologize! Contact us if you have additional questions.

Marketers today are facing and resolving an increasing number of challenges:

  • Deeper and more timely customer insight leading to account-based marketing and facilitating true personalisation of content and approach
  • Leading (or competing for leadership) in customer experience strategy
  • Dealing with GDPR, and more broadly privacy and database shrinkage
  • Cost pressures and the opportunity to reduce cost through technology while growing the business

Driving innovation and tackling these challenges comes with both risks and rewards. Having the right partners, a board of peers and access to leading practices is crucial to your ability to deliver results.

IDC's Marketing Advisory Council Dinner will be hosted by Gerry Brown, IDC's European lead research director, who will share IDC’s views on customer experience (CX) for marketing leaders and the latest EMEA trends in content marketing and customer data management.


This event already happened. We Apologize! Contact us if you have additional questions.

Join us for an exclusive executive dinner that will offer you:

  • Insights from technology marketing leaders based on their practical challenges and approaches to crafting innovative technology solutions
  • The opportunity to make new and invaluable network contacts
  • Access to IDC's brand new European market research results into customer experience adoption, digital transformation and omni-channel best practices in marketing

On Tuesday, June 19, 2018, come and meet Gerry Brown and the team for dinner, discussion and debate on marketing in tech.

About last year:

"Great evening! I've enjoyed it and learned a lot."


The Emin Room at 34 Mayfair, a private dining room in contemporary art surroundings.

Event Format: Champagne reception and presentation, followed by dinner and discussions.
Address: 34 Grosvenor Square (entrance on South Audley Street), London, W1K 2HD


Gerry Brown

Gerry Brown
Research Director
IDC European Software Group

Industry experience: Gerry Brown has been a technology marketing director, a CIM postgraduate lecturer, a marketing services entrepeneur and for many years a leading digital marketing industry analyst.

Biography: Gerry Brown is IDC's lead research director for Europe covering customer experience (CX) for marketing leaders. His research coverage includes customer experience, digital transformation, customer communications, cross-channel engagement and enterprise collaboration.

Save the date

Date: June 19, 2018
Time: 6:30pm to 10pm


This event already happened. We Apologize! Contact us if you have additional questions.




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