The emergence of the 3rd platform, along with the drive of Digital Transformation, has created a number of complex issues for the channel in recent years. Business models are transforming, as traditional players are re-sculpting their approach to suit the new challenges that end users and vendors are facing across EMEA. Join Margaret Adam, Program director for Channels & Alliances at IDC, where she talks about the changing partner landscape, and the implications that are being felt across Europe.
There has been a vast amount of change in the security industry, but to cut out the noise, IDC boil this down to 3 macro-drivers: the dynamic threat landscape, digital transformation, and regulatory upheaval. Just one of these macro drivers would be sufficient to put any security operation under considerable pressure – but facing all three at the same time means that businesses need to fundamentally change how they manage their security initiatives. At IDC, we think that the challenge for modern companies is to deliver security at the speed of business - to keep the company secure, while supporting its internal digital transformation initiatives, in a compliant manner.